Selected work across digital marketing
A snapshot of the areas I work in — campaigns, SEO, CMS, analytics, paid media, content, eCommerce, healthcare, and AI-assisted workflows.
Integrated Digital Campaigns
Multi-channel campaign execution — landing pages, paid media support, UTM tracking, CMS updates, reporting, and stakeholder coordination.
SEO & Website Optimization
Technical and on-page SEO — metadata, internal linking, structured content, keyword tracking, and SEO reporting.
CMS & Landing Pages
Content publishing workflows, landing page readiness, campaign pages, metadata QA, and post-launch checks.
Analytics & Reporting
Dashboards and stakeholder reports across campaigns, SEO, paid media, and website performance.
Paid Media & Campaign Tracking
Landing page alignment, UTM tracking, campaign QA, and performance reviews across Google, Bing, LinkedIn, and Meta.
eCommerce Marketing
Shopify migration, product page optimization, product feeds, Google Merchant Center, local SEO, and email support.
Email Marketing
Campaign email support, segmentation, scheduling, reminder and follow-up flows, and performance reviews.
Social Media & Creative Content
Social posts, webinar promotions, YouTube support, one-pagers, brochures, pitch decks, and campaign briefs.
Healthcare / Pharma Digital Marketing
Compliance-aware digital marketing across USA, Canada (EN/FR), and Australia — campaigns, CMS, SEO, and reporting.
Website Search & Product Discoverability
Search improvements with Algolia — synonyms, filters, ranking rules, zero-result reviews, and search abandonment analysis.
AI-Assisted Marketing Workflows
AI tools supporting SEO reporting, campaign ideas, copy variations, content refinement, and workflow documentation.
Technical Web Background
Frontend foundation — HTML, CSS, JavaScript, responsive QA, browser testing, and website troubleshooting.