Skills
Tools, platforms, and disciplines
A grouped view of the platforms and disciplines I work with day to day across digital marketing.
Digital Marketing Strategy & Campaigns
01Integrated digital marketingCampaign planningMulti-channel executionBrand awarenessDemand generationLead generationCustomer engagementGo-to-market support
Paid Media, SEM & Social Advertising
02Google AdsMicrosoft Advertising / Bing AdsLinkedIn Campaign ManagerMeta Ads ManagerMeta Business SuitePaid searchDisplay adsVideo adsPaid socialCampaign QALanding page alignment
SEO, Website Performance & CRO
03Technical SEOOn-page SEOSEMrushAhrefsGoogle Search ConsoleMetadataInternal linkingStructured contentLanding page optimizationUX reviewConversion path improvements
Analytics, Reporting & ROI Tracking
04GA4GTMLooker StudioPower BIGoogle SheetsSQL-supported checksKPI dashboardsCampaign effectiveness reportingTraffic analysisFunnel reviewConversion insights
CMS, Web & Landing Pages
05ContentstackWordPressShopifyAdobe Experience Manager (headless CMS exposure)Landing pagesWebsite updatesContent QAPublishing workflowsHTMLCSSJavaScript
Email Marketing & Marketing Automation Support
06MailchimpZoho CampaignsEmail campaignsAudience/list coordinationSegmentation supportNurture-style communicationFollow-up emailsEmail performance review
Content, Creative & Social
07Campaign messagingLanding page copySocial contentEmail copyWebinar contentYouTube supportOne-pagersBrochuresPitch decksSponsor decksCanvaFigma
AI-Assisted Marketing Workflows
08ChatGPTClaudeAI-assisted copy refinementSEO insightsReporting summariesAudience researchCampaign ideasWorkflow documentationPrompt engineering
Project & Stakeholder Management
09JiraWrikeMonday.comAsanaTrelloSlackRequest intakeTimeline managementQA/UATDocumentationCross-functional coordination
Healthcare / Pharma & Regulated Marketing
10Healthcare/pharmaceutical digital marketing supportCompliance-aware content executionReview-ready website updatesRegulated product/content workflowsCross-market digital governance