Digital Campaigns
Integrated multi-channel campaign execution
How I support campaigns across landing pages, paid media, CMS, tracking, and reporting — from brief to launch to review.
◆Examples are sanitized or recreated to protect confidential information.
01
Focus areaCampaign Planning & Briefs
Understanding objectives, audiences, markets, and success metrics before execution begins.
02
Focus areaLanding Page Readiness
Aligning page structure, messaging, CTAs, and UTMs with the campaign brief.
03
Focus areaPaid Media Support
Coordinating with paid teams on tracking, page alignment, and campaign QA.
04
Focus areaTracking & UTM Setup
Standardizing UTM parameters and validating GA4/GTM events before launch.
05
Focus areaCross-Functional Coordination
Working with marketing, sales, product, IT, regional teams, agencies, and freelancers.
06
Focus areaPerformance Review
Post-launch monitoring, summaries, and recommendations for the next iteration.
Tools I use here
Google AdsMeta Business SuiteLinkedIn Campaign ManagerBing AdsGA4GTMContentstackWordPressJiraWrike