SSai Prakash Raj R
Case Studies

Selected projects and workflows

A closer look at how I approach campaigns, reporting, eCommerce, search, content, and AI-assisted workflows — including tools, process, and skills demonstrated.

◆Examples are summarized and sanitized to protect confidential company information. No client-confidential metrics are shown.

Case Study 01

Multi-Market Digital Campaign Support

Supported digital campaign execution across multiple markets by coordinating landing pages, CMS updates, SEO, UTM tracking, GA4/GTM validation, content QA, and reporting.

Challenge / Context

Running aligned campaigns across USA, Canada (EN/FR), and Australia meant coordinating markets, languages, agencies, and internal teams — with consistent tracking, messaging, and quality.

My Role

  • ·Landing page updates and readiness
  • ·CMS publishing across markets
  • ·UTM planning and tracking QA
  • ·GA4 / GTM validation support
  • ·SEO metadata and content QA
  • ·Cross-functional coordination

Process

  1. 1Understand campaign objective and target market
  2. 2Review landing page and content requirements
  3. 3Update CMS content and metadata
  4. 4Align CTAs and campaign messaging
  5. 5Validate UTM and tracking setup
  6. 6Pre-launch QA across markets
  7. 7Monitor performance post-launch
  8. 8Produce reporting summary and recommendations

Key Work Areas

  • ·Campaign landing pages
  • ·Localized content updates
  • ·Tracking and analytics QA
  • ·Reporting dashboards

Result / Impact Type

  • ✓More consistent campaign execution across markets
  • ✓Cleaner tracking and reporting foundations
  • ✓Faster launch cycles through repeatable QA

Qualitative outcomes only — no client-confidential metrics.

Tools

ContentstackGA4GTMLooker StudioPower BISEMrushGoogle Search ConsoleJiraWrike

Skills Demonstrated

Campaign coordinationCMS executionTracking QACross-team communication

Details are summarized and sanitized to protect confidential company information.

Case Study 02

SEO & Website Performance Reporting

Created and supported recurring SEO and website performance reporting to help stakeholders understand visibility, content opportunities, technical issues, and next steps.

Challenge / Context

Stakeholders needed a clear, repeatable view of SEO health and website performance — beyond raw exports — that connected data to decisions.

My Role

  • ·Monthly SEO reporting
  • ·Keyword and visibility tracking
  • ·Technical SEO checks
  • ·Search Console review
  • ·Metadata and content optimization
  • ·AI-assisted reporting summaries

Process

  1. 1Define reporting KPIs and cadence
  2. 2Pull data from GSC, GA4, SEMrush, Ahrefs
  3. 3Review indexation, coverage, and technical issues
  4. 4Analyze keyword and page-level movement
  5. 5Draft insights with AI-assisted summaries
  6. 6Add recommendations and next actions
  7. 7Share with stakeholders and iterate

Key Work Areas

  • ·Monthly SEO reports
  • ·Keyword trackers
  • ·Technical health reviews
  • ·Content opportunity lists

Result / Impact Type

  • ✓Clearer stakeholder visibility into SEO health
  • ✓Consistent reporting cadence
  • ✓Recommendations tied to observed trends

Qualitative outcomes only — no client-confidential metrics.

Tools

SEMrushAhrefsGoogle Search ConsoleGA4Looker StudioPower BIGoogle SheetsChatGPTClaude

Skills Demonstrated

SEO analysisReportingData interpretationAI-assisted workflows

Case Study 03

eCommerce Website & Product Content Optimization

Supported eCommerce digital marketing including WordPress to Shopify migration, product page improvements, Merchant Center readiness, local SEO, and email marketing.

Challenge / Context

Migrating a store to Shopify while preserving SEO, keeping product content consistent, and making products discoverable across search and shopping channels.

My Role

  • ·WordPress to Shopify migration support
  • ·Product page content updates
  • ·Metadata and SEO checks
  • ·Product feed readiness
  • ·Merchant Center setup support
  • ·Email campaign support
  • ·Local SEO updates

Process

  1. 1Audit existing WordPress site and content
  2. 2Plan URL, metadata, and redirect strategy
  3. 3Rebuild product content on Shopify
  4. 4Prepare product feed and Merchant Center
  5. 5Update local SEO and business profiles
  6. 6Post-launch checks and reporting

Key Work Areas

  • ·Migration readiness
  • ·Product content structure
  • ·Product feeds
  • ·Local SEO

Result / Impact Type

  • ✓Preserved SEO foundation through migration
  • ✓More consistent product content and metadata
  • ✓Improved feed and Merchant Center readiness

Qualitative outcomes only — no client-confidential metrics.

Tools

ShopifyWordPressGoogle Merchant CenterAhrefsGA4Google Search ConsoleZoho Campaigns

Skills Demonstrated

eCommerce marketingMigration planningProduct contentFeed management

Case Study 04

Website Search & Product Discoverability

Supported website search improvements by reviewing search behavior, zero-result queries, synonyms, filters, ranking rules, and search attributes to improve discoverability.

Challenge / Context

Users were searching but not always finding — with zero-result queries, weak synonyms, and inconsistent filter behavior limiting the value of on-site search.

My Role

  • ·Search query and behavior review
  • ·Zero-result analysis
  • ·Synonym recommendations
  • ·Filter and tag review
  • ·Ranking rule support
  • ·Search abandonment reporting

Process

  1. 1Pull search query and behavior data
  2. 2Identify zero-result and low-CTR queries
  3. 3Propose synonyms and ranking adjustments
  4. 4Review filter and facet coverage
  5. 5Coordinate with product and engineering
  6. 6Monitor changes and iterate

Key Work Areas

  • ·Synonym libraries
  • ·Filter and facet structure
  • ·Ranking rules
  • ·Zero-result reviews

Result / Impact Type

  • ✓Fewer zero-result experiences
  • ✓More relevant results for common queries
  • ✓Stronger alignment between content and search

Qualitative outcomes only — no client-confidential metrics.

Tools

AlgoliaContentstackGA4Google SheetsJiraWrike

Skills Demonstrated

Search UXQuery analysisCross-team coordinationProduct discoverability

Case Study 05

Webinar, Social & Campaign Content Support

Supported digital campaigns, webinars, email flows, YouTube content, social media, and marketing assets to strengthen audience engagement and lead-generation support.

Challenge / Context

Multiple campaigns and formats needed aligned content, cadence, and creative — while keeping teams and agencies on the same page.

My Role

  • ·Webinar promotion support
  • ·Registration and reminder emails
  • ·Social media content planning
  • ·YouTube content support
  • ·Campaign briefs and creative coordination
  • ·One-pagers, brochures, and decks

Process

  1. 1Define campaign narrative and audience
  2. 2Draft content calendar and briefs
  3. 3Coordinate creative with designers and agencies
  4. 4Launch across email, social, and web
  5. 5Manage reminder and follow-up flows
  6. 6Review engagement and iterate

Key Work Areas

  • ·Webinar campaigns
  • ·Email flows
  • ·Social content
  • ·Sales and pitch decks

Result / Impact Type

  • ✓More consistent campaign narrative across channels
  • ✓Cleaner creative handoffs
  • ✓Better-timed reminder and follow-up flows

Qualitative outcomes only — no client-confidential metrics.

Tools

MailchimpMeta Business SuiteLinkedIn Campaign ManagerCanvaFigmaWordPress

Skills Demonstrated

Content coordinationCreative directionCampaign execution

Case Study 06

AI-Assisted Marketing Workflows

Used AI tools to support SEO reporting, campaign ideation, copy variations, content refinement, reporting summaries, and workflow documentation.

Challenge / Context

Recurring reporting and content work took significant manual effort. AI could speed things up — but only with structured prompts, templates, and a human review step.

My Role

  • ·Prompt and template design
  • ·SEO reporting summaries
  • ·Campaign copy variations
  • ·Content refinement
  • ·Workflow documentation

Process

  1. 1Identify recurring, template-friendly tasks
  2. 2Design structured prompts and templates
  3. 3Run drafts through AI with clear inputs
  4. 4Review, edit, and refine outputs
  5. 5Document workflows for reuse
  6. 6Iterate based on results and feedback

Key Work Areas

  • ·SEO reporting templates
  • ·Copy variation workflows
  • ·Reporting summary automation
  • ·Process documentation

Result / Impact Type

  • ✓Faster turnaround on recurring reporting
  • ✓More consistent content variations
  • ✓Better-documented, repeatable workflows

Qualitative outcomes only — no client-confidential metrics.

Tools

ChatGPTClaudeGoogle SheetsNotionLooker Studio

Skills Demonstrated

AI prompt designWorkflow thinkingContent editingProcess documentation