Dashboards, reports, and performance insight
Turning raw data into clear, decision-ready views for campaigns, SEO, paid media, and website performance.
The panels below reflect the structure and categories I typically build into dashboards — labels only, no client data or metrics.
Traffic & Engagement
Panel 01
Sessions, users, engaged sessions, and channel mix over time — segmented by market and device.
SEO Visibility
Panel 02
Impressions, clicks, CTR, keyword movement, and page-level performance from Search Console and SEMrush.
Campaign Performance
Panel 03
Delivery, engagement, and conversion signals across campaigns — reviewed by market and channel.
Conversion Tracking
Panel 04
Key conversion events, funnel steps, form completions, and event QA across GA4 and GTM.
Lead Generation Support
Panel 05
Lead volume, source, and quality signals aligned with campaign and content activity.
Insights & Recommendations
Panel 06
Structured stakeholder summary — highlights, learnings, and recommended next actions.